Geoff Hibbert asked:


I have listed here 8 great ways to guarantee that customers and potential customers will return to your site time after time.

The most important part of any business wether it be online of off is to keep people coming back, follow the tips below and you will be right there with the big boys.

1. Polls

Hold an interactive poll on your web site. Ask visitors a poll question. Have them e-mail their vote or opinion. People love to give their 2 cents worth. They would also like to read the results the next day or week on your web site. 2. Prize Drawings

Hold an ongoing prize drawing on your web site. The prizes should be something of interest or value to your subscribers. Most people who enter will continually revisit your web site to get the results. 3. Original Content

Give your visitors content they can’t read anywhere else. I’m not saying all your content has to be 100% original, but a portion of your web site should have original information. People will usually read information they haven’t read before.

4. Quizes Give your visitors a quiz or a series of trivia questions. Post the correct answers weekly on your web site. The people who participate will want to come back to your site to see if they were right. 5. News Supply news stories related to your web site topic. People want current and up-to-date news. If you can be their first source, they will become repeat isitors to your web site. 6. Jokes

Give your visitors a little humor now and then. Don’t be so serious; tell them a joke. If they associate your web site with being happy they will visit again and again. 7. Free Stuff People love to get free stuff. List free stuff on your web site. It could be software, services, sample products, e-books etc. The freebies should be related to your web site topic. Keep the freebies coming and your visitors will return regulary.

8. Directories

Tell your subscribers about Web sites related to your web site topic. The web sites should be interesting and helpful. Become your readers web site directory and they will come back.



Walter

David Steven Roberts asked:


Introduction

 

 

It is every American’s dream. To own and operate their own business, to be their own boss, to be in charge of their life! Every new business is started by someone who gets an ‘entrepreneurial seizure’. That is, they believe they have an idea for a service or product that is better than, faster than and of better quality than what some others can do. In a fury, they quit a job and start their own business haphazardly and end up getting in a jam because they didn’t follow the natural order of beginning their own business. This article will explore what those steps are, and how, if they are done correctly will greatly benefit the one taking them.

 

 

•I. Check your State’s Business Website for possible conflicts in naming your business.

 

 

When you choose a name for your business it should be unique, and yet say something about what you do. Some have chosen the route of using humor to get their point across. “The System’s Down” for a computer repair business, “He’s Not Here” for a bar infamous for refusing to tell wives where their husbands’ are. What you don’t want to do is give your business the same or almost the same name as another company. Check the local sites and make sure you can legally use the name you choose.

 

 

•II. Get your EIN number.

 

 

It’s as easy as logging on to the IRS.gov website and filling out the online form to receive your EIN instantly, don’t check the box to wait for it to come in the mail, you want to get started ASAP, so make sure you get the number and print the page it appears on. You will need that number before you finish any of the next steps.

 

 

•III. Incorporate your business. (What forms you will need.)

 

 

In order to incorporate correctly, a lot of people have used online help. It’s not cheap, but it is far cheaper than the possibility of making a mistake and having to dissolve a new corporation and begin again. Unless you have done this before, you can leave it to the experts and skip a few of the next steps entirely. The next question is what kind of incorporation do you need? You have two choices for an incorporated business. There is the S-Corp, by far, the most popular option because of the taxation advantages. And then there is the C-Corp, which does have its own advantages which the double taxation drawback can sometimes more than makes up for. The other option is not incorporating at all and sticking with either a sole proprietorship or partnership. Both are easier to deal with at year end and cheaper to get taxes prepared but can leave the business owner open to getting personal property taken if there were a bankruptcy or lawsuit. In my humble opinion, the form of business with the most headaches is a partnership and the best form is the S-Corp. But that’s just my opinion.

 

 

•IV. Create your Article’s of Incorporation.

 

 

The cheap way to do this is to cut and paste another corporations’ Article’s of Incorporation and replace their name with yours. You can do this legally, but as I am not a lawyer, I would take the safe road mentioned previously and get an expert to do it for me.

 

 

•V. Create your company’s Charter.

 

 

Let’s face it; before I started my own business, I wasn’t sure what someone would be looking for in a Charter. It basically spells out the days for board meetings and who will succeed who should there ever be a vacancy. Again, I would prefer to put something like this in the hands of someone who does it regularly as they will know who to ask what and put it together for you professionally. A lot of online services have popped up; make sure you deal with a reliable one if you go that route.

 

 

•VI. Open your business bank account.

 

 

This is the step that most people START with. Then they learn that the business name they chose is taken, or that now they are incorporated, they need a different kind of bank account. The most important thing to remember with the business bank account is that it is supposed to forever be separate from your personal accounts. This is to protect the corporate veil, i.e. that layer of protection afforded to you in a potential lawsuit.

 

 

•VII. Register with the state to pay for unemployment taxes, sales taxes, etc.

 

 

Each state will have its own site to pay taxes online, in Florida; before you register you are given a brief quiz about the kind of collecting you will do in your business. Are there vending machines involved or fuel subsidies? Etc. Most businesses will only have to worry about the SUTA or State Unemployment Tax. Paying online is important as the states are usually stricter than the federal in collections. Fines and penalties are what build a lot of bridges in this state.

 

 

•VIII. Register with EFTPS to pay payroll taxes online.

 

 

Every pay day you have, you must set aside half of your employees’ payroll taxes out of your account and half deducted from your employee’s pay, along with the Federal Withholding. Using the online payment option at the EFTPS site means you won’t have to be sending checks that could get lost or late. Register now even if you don’t have employees yet and get your internet passwords written down.

 

 

•IX. Build your company’s website.

 

 

These days a company without a website is not a company. Simply put, if you cannot point potential customers to a site featuring your work and some information about your business, those potential customers will go elsewhere. The internet today is what the Yellow Pages were 20 years ago. Often, if you get email, your internet provider will give you internet space for free. For example, EarthLink will give you a certain amount of space for free, and using the Trellis builder allows you to build, change, and update your site easily. Go to a hosting site, such as Go Daddy and pay for a redirect to your email free site. (Don’t pay for the hosting, just the redirect!)

 

•X. READ articles on promoting your site through QuickBooks, Google, and Yahoo search engines.

 

 

I don’t know about you but my Yellow pages books are under my old couch, holding it up where the legs are uneven. When people are looking for services today, they use Google, Yahoo, or Craigslist. A lot of advertising can be done through your QuickBooks software by clicking on the Google Marketing Tools icon. Read all you can about successful people using these sites. It is not necessary to pay for a pay per click campaign when you use some FREE common sense steps to market your business to your clientele.

 

 

•XI. Start your marketing campaign. (Business cards, postcards, etc)

 

 

If you are struggling to put together the green after paying to incorporate, etc you may not exactly have the ability to market your business with essentials. (Business Cards, Post Cards, Brochures, etc.) All of these can be found for reasonable prices online, I use Vistaprint as the specials they have with 250 free cards, 500 free postcards, etc have filled out my marketing ammo for nothing but shipping. I prefer not to use the Office big box stores as they don’t sell quantities less than 5000 and I took a while to find a professional design that worked for me, you will too, don’t worry about that.

 

 

•XII. Build your clientele.

 

 

Remember that if you are following this step by step, you are still gainfully employed somewhere. You have to build a clientele slowly, possibly spending your first year as a part time corporate president, until you have enough regular clientele that you can comfortably ease up on your day job. Your clientele are more than just a source of immediate income, they have friends, relatives and neighbors that you don’t have. So on to the next step.

 

 

•XIII. Ask your satisfied clientele for referrals.

 

 

A satisfied client can gloat on you; just make sure that you deliver the goods when they do. Then, you have two satisfied clients. Ask them to fill out referral forms so you can tap into their market and do the same for them as well.

 

 

•XIV. Finally, as soon as the money is rolling in regularly quit your day job.

 

 

You didn’t start this business thinking that you want two jobs forever. As soon as you can pay your bills comfortably, and perhaps have somewhat of a surplus in your business account, fire your boss! Use the spare time you have now to promote your business and its’ services with the following tips.

 

•1. Join a local chamber of commerce. - My membership at the Kissimmee chamber has paid for itself a hundredfold and more. Become an active participant and join a leads group. You will get more clients out of the relationships you make than you will in making a hundred sales pitches.

 

•2. Join a BNI - like a chamber of commerce, just less formal.

 

•3. Volunteer time (or services) at the local YMCA; sponsor a team with shirts or equipment.

 

•4. Spend that extra time you have with family, because as busy as you may get, you want to have the joy of watching your kids grow. And if you don’t have any kids, spend that extra time in making yourself more successful by taking time OUT of business and reinvigorating yourself. Take classes, go to seminars and LEARN!

 

 

Conclusion

 

 

Success is not a goal for the future. It is a journey, doing something you love doing and getting paid for it. I’ve met many a wealthy person who would trade it all to take that risk they never took and enjoy their lives and work all the more. Good luck all of you.

 



Charles

Peter Nisbet asked:


Many people new to internet marketing wonder why search engine optimization, or SEO, is so important. In explaining why, this article could be very short or very long, according to how much of the topic I wish to write on, although the answer is basically a matter of common sense.

Anybody who uses search engines to find out information, which is the vast majority of internet users, uses phrases to find the information they are seeking. These phrases, to them, best describe the information they seek. Thus, if the are looking for information on what to look for when buying a second hand car they might use the term ‘buying second hand cars’, or ‘buying used cars’, or ‘how to buy used cars’ and so on. Each of these terms is commonly termed a ‘keyword’, and searching for the most used keywords, or even lesser used keywords, is big business on the internet.

If you have a website, or even just one web page, dealing with that topic, you can optimize it only for one of these keywords if you want the bets results. Many people make the mistake of trying to optimize a webpage for all the keywords they can think of, totally ignorant of the fact that if they have 20 keywords then they should have 20 web pages, each optimized for one keyword.

Some people make millions of dollars explaining to others how to find and use these keywords on their websites, even though it is historical information. Yesterdays most frequently used keyword could never be used again for the rest of the year. Let me give you an example of that.

When I was new to internet marketing, I wrote a website to sell my trivia quizzes. I run trivia quizzes in my local pub, and at that time also sold them to pubs in nearby towns and cities and wrote a book on how to go about it. I decided to advertise it online and also to sell my trivia quizzes. I paid $6,500 for a mentor from Corey Rudl’s Internet Marketing Center to teach me how to do it, and I was shown how to use keyword research to publicize my book.

My mentor ended up recommending I use the keyword ‘black American history quiz‘ since it had a very high demand and low supply: so I did. Silly me! He was Canadian, and he didn’t know that the word ‘quiz’ in the USA can also apply to a school exam, and the ‘black American history quiz’ was in demand by American high school kids for an exam on the topic.

I spent a fortune and made zilch. That is the last time I paid for information, and I was ripped off by the late Corey Rudl and his so-called Internet Marketing Center. At least that is my experience. It was only later that I found I could have got the same information free by registering for a few newsletters from other marketers.

I ended up losing many thousands of dollars through that experience, and using the bad information I was given, and am only now making up for it. That is the importance of knowing how to use SEO in your website. Learn how to select and use proper keywords, and do not be mislead by trends or spikes due to high school exams or current news as I was.

There are techniques to use to ensure that your website gets traffic from people browsing the web for information. If you know these techniques, you can make money from any topic, or niche, even if you personally know nothing about it. I have many websites on a number of topics, each of which makes me money in many different ways. There is no reason why you should do the same.

However, to do that, you must learn how to optimize each of the pages on your website. Stop regarding the site as an entity. It is the collection of pages that is important, each of those of which has to be treated as a separate entity. Every page will be listed separately in the search engines, and you need to know how to treat each differently, and how to optimize each so that every one will be listed in the search results when somebody uses your keyword to find the information they are seeking.

Good search engine optimization is very important, and without a good understanding of SEO, your internet business will have less a chance of success.



Phillip

DMarie Holtz asked:


Need more sales? You may be missing out on more than you think! Here are 15 ways to make money with autoresponders…

Just imagine… an interested visitor who has been strolling through your site has finally come to just what she is looking for and is about to make a purchase.

It’s a sunny afternoon, and her cat, who happens to be sitting on the moss under the visitor’s large fifty-year-old snow-rose bonsai tree, suddenly jumps down, and the priceless tree topples over.

In the blink of an eye, your visitor exits your site, and your sale is dust - unless you have had the foresight to utilize an autoresponder that has captured her email address.

If you have installed an autoresponder, you can then follow-up with her, and in all probability, make the sale when the poor woman has finished repotting her precious bonsai.

Autoresponders are remarkable, versatile programs that do so much more than just automatically answer your email. Here are a few ideas that will help you to creatively and productively use your autoresponder to transform the casual visitor into a profitable customer.

Use your autoresponder to:

1. Publish a newsletter. Certain quality autoresponders will manage subscriptions and follow-up with interested prospects. Your newsletter can keep your visitors informed about your services or products, while building your reputation as a credible expert in your particular business.

2. Publish a newsletter only for your affiliates. Inform them of current sales you are running and of promotional material that your affiliates can use themselves to increase their commissions. Include tips, advice, and techniques that your affiliates can use to successfully go out and promote your business.

3. Write reviews. Cover books, software, music, e-books, movies, etc., and put each review in an autoresponder. Review your affiliate programs, using a link to your affiliate’s page in your autoresponder.

4. Distribute your articles. Writing and distributing targeted articles is a powerful tool to build your business credibility, bring traffic to your site, and increase your sales potential. If your articles contain valuable information, many editors will print what is known as a resource box for you. A resource box contains your bio and a brief description of your service or product. It can also contain your autoresponder address.

Let’s say you’ve written fifty articles. Put them on separate autoresponder accounts and create a master list that contains the titles of each article, the autoresponder address, and a brief abstract. Then promote your master list. Additionally, include your publishing guidelines so your affiliates can add their articles to your list, increasing the number of writers who are represented in your article list.

5. Create mailing lists. Inform subscribers to your articles when you’ve written new ones that they may want to publish in their own newsletter or website.

6. Automate your sales process. Use an ad to insure repeated exposure of your message, which has been proven to effectively increase sales. In your ad, put your autoresponder address where a visitor will be exposed to numerous marketing materials. This multiplies the chances of converting visitors into customers. For example, if you’re selling a particular product, put testimonials about how spectacular it is on your autoresponder, and add a detailed, enticing description of your product.

7. Distribute advertising. Let’s say you sell advertising on your website or in your newsletter or e-zine. Set your autoresponder to send the information about rates and how to place an ad automatically to all prospects’ email addresses. Then have your autoresponder follow-up. It can also send notification of any special deals you are currently offering.

8. Distribute an email course. Each day, have your autoresponder send out another lesson. Just be sure that each lesson has quality content - not a sales pitch. Your content will do the selling for you, and will do it much more effectively. You can include tips centered on a different topic for each lesson, illustrating how your product will benefit the reader. Include the tangible benefits the visitor will reap by purchasing your product.

Make sure to include a paragraph or two at the end of each lesson enticing your prospect to consider making a purchase.

9. Automate a reminder about your service or product after a visitor has completed your course. This will increase the possibility of sales from visitors who have taken your course but are dragging their feet about actually making a purchase. You can also use these reminders to promote new products or services, and the products and services of your affiliate programs.

10. Distribute free reports. This gives your visitor an idea of the type of information you can provide and the quality of your product or service. Make sure these reports are not sales letters or you will more than likely lose a potential customer than gain a sale.

11. Create trivia quizzes on your site and place the answers in an autoresponder. Your visitor will then be motivated to request your autoresponder, and you will have a record of the visitors’ email addresses who took your quiz. Or create a contest and have any visitors that enter send their responses to your autoresponder. Your autoresponder can be set-up to send them a confirmation of their entry.

12. Offer a trial version of your product. Give your prospects a sample of your ebook, course, software, membership, etc. People who are exposed to a little taste often end up wanting the whole pie. You can also capture their email addresses when you offer them a free trial from your website. Set up your autoresponder to give instructions on how to obtain their free trial, and then make sure to follow-up to try and close the sale.

13. Link to hidden pages on your autoresponder. For example, a hidden page could be your affiliate page that contains graphics, promotional articles, and text links that interested affiliates can make use of. Inform visitors that they may have free access to your affiliate page by simply requesting your autoresponder. You will then gather a list of visitors who may be interested in becoming your affiliates.

14. Use an autoresponder on your order page. Post a request form for visitors to be notified of special offers or discounts in the future. This creates a very effective mailing list that contains the names of people who are already your customers.

15. Put your links page on your autoresponder. It should contain up to fifty links that would be of particular interest to your visitors. Make sure to add your own promotional copy at the top or bottom of this page.

Now that you have proof that autoresponders can be used creatively, see if you can come up with even more than 15 ways to make money with an autoresponder.



Keith

Grigoriy Anoshenko asked:


Personality tests have always determined if an individual is Type A or Type B and sought to guide the individual towards the appropriate profession, but recent reports of innovative personality tests being used to determine what type of ring tones should be used for an individual’s mobile phone, definitely is a revelation of sorts. With the ring tone rage catching up with mobile phone users today, there is a strong need to personalize the ring tones to reflect the style and personality of the user. And the easy accessibility to sound editing softwares and techniques at practically no cost only enhances the scope for personalization.

Yes, ring tones have become a vital fashion statement and lifestyle indicator. It’s no longer just the phone manufacturer, model number, and physical features of the phone that does the trick. The ring tone has become an indispensable part of the package that is a subtle expression of the user’s taste and personality. From Scooby Do Where Are You?, The Simpsons, and Sesame Street to teen stuff like Dawson’s Creek, Bond, and Beverley Hills. The rhythm waves are unfathomable. And the drawing together of cultures globally only lends itself to this burgeoning industry. Bollywood with its wide reach has become a popular theme for mobile phone ring tones. Film ring tones have become a part of the film’s pre-release promotions. So the next time you will know a film buff when you ‘hear’ one.

Ring tones divulge the user’s persona, set the mood, and become instrumental in distinguishing the user from the crowd. They can also be used to determine the relationship with the caller. Assign a funny name ring tone for your best mate, something more pleasing for your partner, and a warning tone for your boss! Using cost – free, easily available audio recording softwares, enthusiasts can record their own voices in a variety of pitches to reflect their attitude and also address the caller in a tone of voice and manner which may be a characteristic trait of the way in which the caller is usually addressed by the user. Because these name ring tones include the name of the caller they can then be assigned to the appropriate contact in the address book. This takes personalization beyond just accessorizing the phone, and changing its casing and wallpaper to replicating it to futuristic gadgets with artificial intelligence akin to that in science fiction movies. Now that is a personality revelation in itself!

Dedicated ring tone websites offer a free personality quiz which helps users to determine which of the free ring tones available on their website matches their personality. And well, if you cannot find one matching your personality, then you simply go ahead and compose one using the free sound editing softwares on several websites. For music lovers and those with a keen ‘ear’ for mixes, websites have softwares that allow for mixing of tracks and render special effects to the desired ring tone clip. Having done that, an individual has just become an accomplished ring tone DJ. A mixed ring tone speaks, or rather plays, volumes about an individual’s interests.

Ring tones have truly become the most innovative way of self expression, with scores of websites dedicated to this industry. One can find ring tones for festive seasons, or sound clips of famous characters, or even just random clutter – breaking noises. The possibility is endless. Websites have also started categorizing their ring tones into top preferences similar to ‘Top Ten’ playlists and this makes it easier to for users to constantly keep changing their ring tones to suit their mood or occasion. Ring tones effectively speak the language of the user, and therefore ring tones in linguistic languages are available for those who are more closely rooted to their culture and mother tongue.

So go ahead and ditch that ‘tring tring’ for something more flamboyant.



Amely Riskin

Isabel Tiong asked:


69 years ago, at exactly 6 in the morning, announcer Hal Bowie took his seat before a microphone in a little studio at the top of the Heacock Building in Escolta, and bid his unseen audience good morning.  Thus was born the fourth commercial radio station to operate in Manila.  In just a few years, with the entire Philippine archipelago caught in the maelstrom of the Second World War, the fledgling station - which took the call sign KZRH  -  would buck the challenge of history and remain as the only surviving radio station in the country. 

Its auspicious beginnings as the mouthpiece of one of the largest department stores in the Pacific must have laid the groundwork for the station’s commercial viability all these years – a major factor in the survival of the so-called “stepchild of media arts.”

New as it was, KZRH management led by Bertrand Silen was not just armed with the technical know-how in radio operations, but likewise had fundamental marketing knowledge down pat.  They knew what radio listeners liked and disliked.

Musical variety shows, comedy skits, and short newscasts were the order of the day.  Jazz and ballads became standard fare.  Together with American wit, the English language spread.  KZRH found itself as an advertising medium, with sponsors like Purico underwriting specific shows which carried their names.  Apart from 15-minute blocktime sold to advertisers, commercial spots mixing announcements with music were also produced.   KZRH found itself amidst lucrative times.

Then came the grim shadow of war.  The Japanese Imperial Army took over the sophisticated equipment, which eventually got blown sky-high by the Americans.  And while Silen’s staff – considered the best in the Far East – found themselves either in Bataan, at the internment camps of Santo Tomas and Los Banos, within the guerilla movement, or simply felled by enemy bullets, plans for the rebirth of KZRH upon liberation were kept alive. 

Upon being released, Silen sought help from the National Broadcasting Company in New York to secure new transmitters, and with the Elizalde family financing the new operations at the Insular Life Building on Plaza Cervantes, KZRH was back on the air under the auspices of Manila Broadcasting Company on July 1, 1946 – just in time to cover the inauguration of the new Republic.

Soon after, the International Telecommunications Union adjusted the call letters of Philippine radio, and all allusions to the western United States through the letter K were removed.  Until today, all radio stations in the Philippines begin with the letter D.

What followed in the next three decades is now collectively known as the golden years of Philippine radio.  Programming flourished and a new breed of radio personalities became cultural icons.  As the recording industry grew, the live orchestras of yore soon gave way to music on vinyl.  Cover versions and Disc Jockeys came into being.  Radio dramas hit an unprecedented boom, eventually translating to the celluloid screen.

Lina Flor’s immortal  Gulong ng Palad, which debuted in 1949, led a slew of soap operas that filled the airlanes in the mornings and afternoons.  Because they had the housewives and sometimes the rest of the domestic ménage as captive audiences, these dramatic serials were strongly supported by major advertisers whose sales messages got very close attention through each saga. Radio dramas picked up on domestic relations, but also featured action, adventure, horror, and even murder-mysteries. Appealing to the imagination as well as to real-life need, DZRH secretaries fondly remember some callers even insisting on speaking to Ginang Hukom herself.

Indeed, DZRH easily adopted the habit of setting trends and institutionalizing them.  Sportscasting dean Willie Hernandez, the network’s comptroller in the mid-fifties, lent his voice to sports coverages and in so doing, made legendary Filipino basketeers like Carlos Loyzaga, Francisco Rabat, and Luis Lorenzo household names.

The feisty commentator Rafael Yabut, also had his sterling years with DZRH.  Starting out as the station electrician, he rose through the ranks to become the station’s PR man.  Loyal fans kept glued to their radios when he hosted the game show Ruleta Musikal.  On the top-rating Tayo’y Mag-aliw, Yabut dwelt on government and politics, family values, trivia, and entertainment.  

But it is easily Dely Mapayo who has been - up to this day - the most widely known personality behind the microphone at DZRH. Her easy chatter, contagious laughter, and sparkling wit won her sponsors and hosts of listeners through her career’s work. From the PMC-backed Tugtugin Natin to Himig Panghapunan in vintage years, and eventually the starkly simple Tiya Dely, which DZRH still airs today,  the lady and the station have remained synonymous for over 50 years. Radio quiz shows also emanated from the DZRH studios.  In Spell-to-Win, household appliances were at stake for someone who could spell words like “bouillabaise”. On Best of the Band, popular crooner Bimbo Danao tried to stump the audience with his original game format a-la “name that tune.”  And on Palmolive’s Knowledge Unlimited, even listeners contributed questions such as “what war took place in 1812?”

The Vicks Variety show opened doors for a new program format that addressed Tagalog-speaking audiences with pop-concert presentation of Philippine music.  Singer Jimmie Navarro who won the DZRH radio popularity poll, replaced Mystery Singer Cecil Lloyd and teamed up with Priscilla in performing a new romantic duet every week. While listeners wrote to request old favorites, new compositions were also introduced to the public. 

Letter-sending, has indeed, contributed greatly to the way DZRH developed over the years. Ira Davis, who produced the long-running programs of Philippine Manufacturing Company, patiently read through thousands of letters that came in every week. The notes were routed to management and gave them firsthand information on what sort of radio entertainment – even commercial copy – that listeners preferred.  And the advertisers took note of those market preferences. 

In later years, DZRH received more immediate feedback — through the telephone, through pocket pagers, through mobile technology, and today, through cyberspace.   But the formula remains the same: innovate…improve…listen…keep the pulse. And decades hence, the station which survived the horrors of war is also surviving the competition. DZRH as the flagship station of Manila Broadcasting Company is proud to be the purveyor of news as it should be delivered, adhering to the highest standards of broadcasting excellence in the country.  It continues to be a witness to Philippine history as it unfolds, and yet remains faithful to the mandate of fair and responsible journalism.  In 1986 it was the only station that aired nationwide a detailed account of the ouster of President Ferdinand Marcos.  Three years later, DZRH reporters found themselves risking life and limb to keep the public abreast of the attempted coup d’etat, and manifesting its spirit of compassion to wounded rebel soldiers.

DZRH today boasts of veteran radioman Joe Taruc anchoring the DZRH team in defining the public affairs program genre from the Pinoy perspective. Despite the seeming erosion of the morning news by the telemagazines,  Taruc remains confident that nothing beats the immediacy of radio. 

DZRH News Director Andy Vital, on the other hand, has  taken new media by the horns for the station’s benefit. Internet radio and live chats are used to maximize the station’s accessibility to audiences both here and abroad.  He has also encouraged popular DZRH announcers like Ruth Abao and Rey Sibayan to maintain individual blogs.  And with his iconic colleague “Lakay” Deo Macalma  seemingly attuned to the secret lives of public figures and celebrities alike, vigilance in good governance through reports from his bubwits is still in keeping with the station’s mien for  popular entertainment. But perhaps it is in the field of public service where DZRH has truly earned its merits.    Through Operation Tulong - the station’s socio-civic arm first launched in 1978 –  corporate social responsibility and anonymous Samaritans work hand in hand. Armed with their credo of Serbisyong Bayan, DZRH responds to the needs of the ordinary man-on-the-street with the same compassion and determination it devotes to massive disaster-relief operations, through networking support from advertisers, NGO’s, and government agencies. 

On its 69th anniversary, DZRH will conduct a medical-dental mission in cooperation with the Philippine Medical Association, Gat. Andres Bonifacio Medical Center, the Department of Health, the Philippine Air Force,  the Philippine Charity Sweepstakes Office, PAGCOR, and other generous donors.   DZRH has also invited the Optometrists Association of the Philippines to provide free eye examinations, with MBC donating 500 free eyeglasses.  Teaming up with Islands Exhibit Link, the station will likewise hold a two-day Job Fair, with more than 40 participating companies and recruitment firms providing domestic and international work opportunities.   DZRH has also invited the Public Attorney’s office, Batas Barangay, and their network of lawyers to provide free legal assistance.  And for those availing of these public service offerings, DZRH is also serving free porridge (lugaw) as a gesture of unity with the masses who have supported them all these years. 

Over a decade ago, the station embarked on a “One Nation, One Station” initiative, expanding its coverage to an unprecedented 97% of the Philippine archipelago. To date, DZRH is the only station in the country that is on the air nationwide 24/7 on stereo-quality, simulcast via satellite to relay stations in key provincial cities.  Through all these, DZRH and the top brass at Manila Broadcasting Company have remained fully cognizant of their target listeners and have used this to master their programming thrust.  They have convinced advertisers to support their efforts at activation and integration in reaching mass audiences.  DZRH taps into the consciousness of the Pinoy, takes inherent socio-cultural phenomena like fiestas, raffles, and machismo sports. . . and actively makes them tick.    At the same time, through creative thinking by the staff and high-quality execution by their announcers, DZRH has translated traditional broadcasting techniques like talk-radio and soap operas into productive and impacting forms of integration or product placement that have become increasingly more efficient in moving brands across a complex media landscape. 

 

But it is the way DZRH announcers today relate to their listeners that truly spells the difference. It is a legacy handed down through generations of broadcasters who knew their audiences.   It is foresight brought about by the changing of the times. It is a style acquired through personal interaction with the man-on-the-street.  And it is a mantle of leadership, new experiences, and empathy toward mankind brought about by having made it through 69 years.

Congratulations, DZRH – kaunaunahan sa Pilipinas!



Mark

Kristen asked:


We hardly remember when we last took a pen and a paper and wrote a lengthy letter or exam paper or something else. We are limited only to signing the cheque and bill amount slip of the shopping we do. Today our writing has been limited to only signing cheque, bank papers, medical and shopping bill slips. Keypad and keyboard have limited our writing habits and we hardly need a piece of paper and pen to write something. All the writing purposes are fulfilled through the keypad and keyboard at an easy and convenient way. Computer and mobile phone have taken the place of pen and paper.

Sms service or short message service is a convenient and easy way of sending text message between mobile telephone devices. It is the easy way out to get connected with relative and friend. Nearly 75% of the mobile phone subscribers are used to sending and receiving text messages. Sms service is the most widely used data application on the planet in the recent time. The easy and convenient using method made it popular among the mobile phone users.

With many mobile service providers making some allowed number of sms service free or at minimum charges is also adding to its popularity. The cheap sms charges are very much handy in allowing the user to use this service frequently. Even the mobile service providers are offering some free sms per month on contract phone as well as on pay as you go phone service. Sms service is a great mean of communicating in short and at low cost.

In recent time sms service has been used as a very useful tool to generate great business by the marketing companies, TV channels, financial and newspaper sectors. The various TV channels are using it by inviting the users to participate in various game shows, quiz shows, reality shows, dance shows, singing shows, talk shows, etc. The viewers are asked to answer some simple questions and send their reply through sms and if the user’s answer is correct he or she will be rewarded. In this way these TV channels use to get large number of sms from the users and makes big money by getting the royalty from the different sms service provider. Even these channels invite viewer to participate in their various polls through sms.

More recently various service sector has adopted sms service platform for their business promotion and growth. These companies have started advertising and marketing their various services and products through text messages. With every other person having a mobile phone, it is very easy for the companies to advertise their products through sms in a quick, short and relevant format. Even if a person wants to delete the message, he will go through it once.

This sms service provides a big platform to the marketing companies for promoting their distinct brands and at a very low cost. This sms service platform is also less time consuming, the marketing companies can send sms to a large number of target audience through the client data base at one go.

With the increase in the number of mobile users day by day, the sms marketing is also becoming a success. Sms service is the fastest mean of communication and an efficient tool for messaging short, instant and personalised messages to millions customer at one go. But only those sms marketing strategy and product are successful, which are having features like information, knowledge and empowerment to the customer. Because customer are well-educated these days and they can’t be fooled easily.

So, with the passing time and strategy in the marketing sector sms service is becoming an effective tool for the promotion of services and products. Sms service platform is giving a tough fight to TV, radio, print and online advertisers in the recent time.



ARASH

James Peterson asked:


Without good health, your body will be like a temple without god. You need to maintain a good health to remain fit and fine forever in your life. No doubt, you will surely have to make some efforts for it, but then you can enjoy its fruits throughout.

Get health insurance- health insurance is a type of insurance that pays for all of your medical expense. It covers disabilities, long term nursing, custodial cares, etc. it is offered by the private insurance companies or sponsored by the social insurance programs. You can buy it individually or in a group as in a firm to cover their employees. In both the cases, you are required to pay the premiums to protect yourself from the unexpected expenses regarding heath care.

Health insurance estimates the entire risk regarding the expenses of healthcare and then develops a routine structure of finance. It may be monthly premium or yearly taxes. This ensures that finance is available for paying the benefits of healthcare. This benefit is administered through a central organization, may be a private or a government agency. You will be benefitted a lot through these health insurances. If you get sick and are unable to pay the costs of the hospitals and medicines, these health insurance companies take care of it, if you are insured with them.

Get health tools- there are many heath tools available to keep a track of your progress get personalized advice and check your health all for free. Utilize these tools to find out the condition of your body so that you can cure it at an early stage. There are online check-ups that tell you how healthy you are? The quiz offered online gives you a proper estimate regarding your health as well as lifestyle. You can easily find out if you are at risk for any diseased condition.

There are activity and menu planners. Use this tool for tracking out your physical activities and dietary goals. Use them effectively to improve your health. Another health tool is the health calculator. It gives you an exact estimate of the BMI (body mass index), targeted heart rate, calorie intake, etc and many more. Watch and listen is yet another health tool that is easy and comfortable to use. You can hear and view the videos, slideshows, and podcasts to know more about the common health and wellness subjects.

How to get health care- health care is a very important issue needs to be focused on. There are may be alternatives available. You can go for any one that is most suitable to you and your health. There are different health fairs and clinics that provide free screening. You can get an idea of your blood sugar level, blood pressure or any other serious illness that needs to be considered. You need to get insured with the insurance companies that will later take care of your health and the medical expenses.



Eddie

Ling Tong asked:


Experience the top quality English online courses that will help you become fluent in all aspects of the language. One of the major benefits of taking such an online course is that it won`t cost you any money and you can stay at home. These courses are very comprehensive and cover all the aspects of listening, speaking, reading and writing. You will learn everything you need to know about the rules of grammar, how to use the parts of speech in developing sentences and paragraphs, and demonstrate your learning through practice exercises and quizzes. You will listen to conversations dealing with all aspects of daily life and use these to improve your speech as well as your understanding of the language.

 

English is the most common language in the world and it is for this reason that so many people want to learn the language.  At one time, the only way to learn English was to leave your home country and travel to an English speaking one to engage in your studies. Today with the advances in technology, you can now stay at home and take all your classes via the Internet. You have the same benefits as you would have if you attended class with a live instructor, but the costs are much reduced because you don`t have to give up your job or incur moving expenses. Plus, the majority of these online courses are free, so the only cost you have is that of your computer and an Internet connection.

 

For those with no knowledge of English, you start at the beginner level, which means first learning the English alphabet and the sounds associated with the letters.  There is a dictionary on the sites that will translate any words you can`t figure out into your own language. When you first start learning English, this dictionary will be an invaluable resource for you to help you increase your vocabulary. The beginning lessons used simplified vocabulary and structures making it easy for you to progress quite quickly through the lessons. Listen to a native English speaker reading short conversations using the structures, listen to the lesson explanation and read along with both of them because the text is printed on the screen. Then when you feel that you understand the concept of the lesson, you can complete practice exercises and a quiz to see how well you have done. This is the basic format of all the lessons in English grammar.

 

When you listen to the native English speakers, you will hear the correct pronunciation of the words and phrases.  Listen to each passage several times to pick up on the nuances of speech that would not be readily apparent to a non-native speaker. Then practice your own speaking by recording yourself reading the same passage. Play back the recording to see how well you have done with the pronunciations.

 

You do have to be diligent in your studies when you choose an online course in English. Since you set your own schedule, you may have a tendency to let distractions keep you from studying on certain times. Set a schedule that you can stick to. The beauty of taking an online course is that you can take the lessons at any time of the day or night.



Antonio

Larry Schierling asked:


An interested visitor who has been sauntering through your site has finally come to just what she is looking for and is about to make a make a buy. It’s a radiant afternoon, and her calico cat, which happens to be sitting on the lichen under the guest’s large fifty-year-old snow-rose bonsai tree, speedily jumps down, and the priceless tree topples over.

In the flinch of an eye, your guest exits your site, and your purchase is dust - unless you have had the foreknowledge to employ an autoresponder that has taken into custody her email address. If you have deployed an autoresponder, you can then follow-up with her, and in all probability, make the sale when the poor woman has finished repotting her costly bonsai.

Autoresponders are remarkable, versatile programs that do so much more than just automatically answer your email. Here are a few ideas that will help you to creatively and productively manage your autoresponder to modify the unmotivated guest into a gainful customer. Use your autoresponder to:

1. Produce a newsletter. Certain quality autoresponders will fulfill subscriptions and follow-up with interested prospects. Your newsletter can keep your newcomers aware of about your services or products, while growing your reputation as a trustworthy master in your particular small business.

2. Broadcast a newsletter only for your affiliates. Inform them of current sales you are running and of promotional material that your affiliates can exploit themselves to expand their commissions. Include tips, advice, and techniques that your affiliates can make use of to successfully go out and advertise your line of business.

3. Write reviews. Cover books, software, music, e-books, movies, etc., and put each review in an autoresponder. Review your affiliate programs, using a link to your affiliate’s page in your autoresponder.

4. Deliver your articles. Writing and distributing targeted articles is a powerful tool to build your establishment credibility, bring traffic to your site, and increase your sales potential. If your articles contain valuable information, many editors will print what is known as a resource box for you. A resource box contains your bio and a brief description of your service or product. It can also contain your autoresponder address. Let’s say you’ve written fifty articles. Put them on separate autoresponder accounts and create a master list that contains the titles of each article, the autoresponder address, and a brief abstract. Then promote your master list. Additionally, include your Disperseing guidelines so your affiliates can add their articles to your list, increasing the number of writers who are represented in your article list.

5. Create mailing lists. Enlighten subscribers to your articles when you’ve written new ones that they may want to broadcast in their own newsletter or website.

6. Automate your sales process. Take advantage of an ad to insure repeated exposure of your message, which has been proven to effectively expand sales. In your ad, put your autoresponder address where a visitor will be exposed to numerous marketing componentss. This multiplies the chances of converting newcomers into customers. For example, if you’re marketing a particular product, put testimonials about how spectacular it is on your autoresponder, and add a detailed, enticing description of your product.

7. Pass out advertising. Let’s say you sell advertising on your website or in your newsletter or e-zine. Set your autoresponder to send the Familiarizeation about rates and how to place an ad automatically to all prospects’ email addresses. Then have your autoresponder follow-up. It can also send announcement of any special deals you are currently offering.

8. Pass out an email course. Each day, have your autoresponder send out another lesson. Just be sure that each lesson has usefulness content - not a sales pitch. Your content will do the marketing for you, and will do it much more effectually. You can include tips centered on a different topic for each lesson, illustrating how your product will benefit the reader. Include the tangible benefits the visitor will reap by purchasing your product. Make sure to include a paragraph or two at the end of each lesson enticing your prospect to mull over making a make a buy.

9. Automate a reminder about your service or product after a guest has completed your course. This will enhance the possibility of sales from visitors who have taken your course but are dragging their feet about literally making a purchase. You can also handle these reminders to speak highly of new products or services, and the products and services of your affiliate programs.

10. Publish free reports. This gives your guest an idea of the type of Education you can provide and the first-class of your product or service. Make sure these reports are not sales letters or you will more than likely lose a potential customer than gain a sale.

11. Create trivia quizzes on your site and place the answers in an autoresponder. Your guest will then be motivated to call for your autoresponder, and you will have a record of the newcomers’ email addresses who took your quiz. Or create a contest and have any newcomers that enter send their responses to your autoresponder. Your autoresponder can be set-up to send them a affirmation of their entry.

12. Offer a trial version of your product. Give your prospects a sample of your ebook, course, software, membership, etc. Folks who are exposed to a little taste often end up wanting the whole pie. You can also take into custody their email addresses when you offer them a free trial from your website. Set up your autoresponder to give instructions on how to secure their free trial, and then make sure to follow-up to try and close the sale.

13. Link to hidden pages on your autoresponder. For example, a hidden page could be your affiliate page that contains graphics, promotional articles, and text links that interested affiliates can make exploit of. Inform guests that they may have free access to your affiliate page by simply desiring your autoresponder. You will then gather a list of newcomers who may be interested in becoming your affiliates.

14. Make use of an autoresponder on your order page. Post a demand form for guests to be notified of special offers or discounts in the future. This creates a very efficient mailing list that contains the names of People who are already your customers.

15. Put your links page on your autoresponder. It should contain up to fifty links that would be of particular absolute interest to your newcomers. Make sure to add your own promotional copy at the top or bottom of this page.

Now that you have proof that autoresponders can be used creatively, see if you can come up with some splendid ideas of your own!



Wayne